Although Gucci's rise in 1990's was due to Mr. Ford's ability to read cultural signs and tap into them, with a head-to-toe look that flaunted sex and money, many consumers now seem to want products that express not a brand lifestyle, but rather, their own. The consumer's appetite for individual, one-of-a-kind pieces has grown substantially. Maybe five years ago, they did not mind having the same "it" handbag as someone else. Now they want something different.
So Gucci launched Joy Medium Top Handle Bag. It is simple and sporty to go well with other extras and outfit from seasons to seasons. It is totally different from the urban and downtown bag. It is not inevitable for your daily using, but inevitable for your leisure. It does not flaunt sex anymore, but flaunt your personal lifestyle. The detachable shoulder strap is adjustable for your arm pleasure or just held by hand. The sand guccissima leather with sand leather trim is luxurious in low key. The dimension of 32cm in length, 18cm in width and 15.5cm in height is roomy for your personal necessity. The zip along the top adds to its overall practicality, letting you fill it with your whatnot. If you play tennis after work, please put your clothes, towel, sunscreen, drinking bottle and any other things in this bag. It is stylish for your playing.
Through long-term shrewd design for downtown women and men, Gucci goes back to the breezy leisure life in suburb. It is not loud by Gucci for its casual luxury and mellow quintessence, yet it proves itself that Joy Medium Top Handle Bag thinks much more about the consumer's life than its pretentious brand style. It is a marvelous handle bag, for everyone, for everyone's life.